Prof. Dr. Ali Atıf Bir was appointed to the Department of Advertising and Public Relations at the Anadolu University as a Research Associate in 1984. He did his Master’s degree in the same department in 1987, followed by a Master’s in the field of Mass Communication and Advertising at the Marquette University (Wisconsin-ABD) in 1989. He received the title of Doctor in the field of Advertising and Public Relations in 1992, and became an Associate Professor in 1993. He was appointed full Professor in 1998. In 1994, he was appointed as the deputy director of the Institute of Communication Sciences and took office as vice dean in the Faculty of Open University at the Anadolu University between 1995-2002. He took office as dean in the Faculty of Communication Sciences at the Anadolu University between January 2004 - July 2005, and in the Faculty of Communication at Bahçeşehir University in the 2005-2006 School year. He served as Head of the Advertising Department at the Bahçeşehir University between 2006-2015. Between 1994-2003, he was technical consultant to the Television Audience Researches Committee, Head of the auditing project of AGB Anadolu A.Ş., and auditor of the research “press reader” directed by TNS PIAR. Prof. Dr. Ali Atıf Bir’s undergraduate lectures in the Institute of Communication Sciences include Introduction to Advertising, Communication Researches, Public Researches, Advertisement Campaigns, Public Relations Campaigns, Communication Moral and Nonnumeric Research Methods. At the postgraduate level, he has lectured on Marketing Communication Strategies, Advanced Research Techniques and Mass Communication Theories. He still lectures in the doctoral program of Advertising and Brand Management at Bahçeşehir University, and holds the office of Chief Editor at the publishing company “The Kitap Yayınları”, which he founded in 2014.